A distinguished Indian women’s ethnic clothing brand, has cemented its position as a prominent manufacturer in Jaipur’s fashion landscape. With a rich legacy of crafting exquisite traditional and contemporary ethnic wear, the brand boasts a loyal local following. Recognizing the burgeoning potential of the ecommerce market, The Brand embarked on a journey to harness the power of data-driven strategies & performance approach to bolster its online sales.
Note: This Brand is under NDA, Brand Name or Exact Metrics cannot be showcased.
Rahul.C
Shuchi.C
Performance Advertising
CRO Optimisation
Store Design & Devops.
CX Operational Sprint.
Apparel & Clothing.
Indian Ethnic Clothing
Women’s Apparel
This Jaipur-based Brand encountered several pivotal challenges on its path to enhancing online sales:
Despite a strong local reputation, the brand grappled with establishing a robust online presence, struggling to cut through the digital clutter.
The brand faced difficulty in converting website traffic into actual sales, resulting in a suboptimal conversion rate.
The brand’s previous paid advertising efforts lacked cohesion and precision, leading to higher costs and subpar results.
AdScalar implemented a meticulously tailored data-driven strategy to tackle Brand’s challenges:
In-depth analysis of customer demographics, behaviours, and preferences unveiled valuable insights into the target audience, enabling hyper-targeted marketing efforts.
A multi-platform paid advertising strategy was formulated, leveraging Google PPC ads and carefully crafted meta descriptions to engage potential customers at crucial touchpoints.
Collaborating closely with Brand’s team, AdScalar optimised the brand’s website for a seamless user experience, incorporating faster loading times, visually appealing layouts, and an intuitive checkout process.
Leveraging user behavioural data, dynamic re-marketing campaigns were implemented to re-engage users who had previously interacted with the brand, boosting conversion chance
The data-driven strategies executed by AdScalar led to remarkable enhancements in critical performance metrics:
In-depth analysis of customer demographics, behaviours, and preferences unveiled valuable insights into the target audience, enabling hyper-targeted marketing efforts.
Collaborating closely with Brand’s team, AdScalar optimised the brand’s website for a seamless user experience, incorporating faster loading times, visually appealing layouts, and an intuitive checkout process.
A multi-platform paid advertising strategy was formulated, leveraging Google PPC ads and carefully crafted meta descriptions to engage potential customers at crucial touchpoints.
Leveraging user behavioural data, dynamic re-marketing campaigns were implemented to re-engage users who had previously interacted with the brand, boosting conversion chance
The website’s engagement metrics, including average session duration and pages per session, witnessed a notable uptick of 30%, indicating stronger user engagement.
The collaborative effort between Jaipur brand and Adscalar exemplifies the potential of data-driven performance marketing in reshaping a brand’s online trajectory. By adeptly leveraging audience insights, revamping advertising strategies, and optimizing the brand’s online platform, the partnership yielded transformative outcomes. The impressive surge in sales, augmented conversion rates, and enhanced brand visibility showcase the power of data when harnessed intelligently. This case study serves as a testament to the pivotal role played by a performance advertising company like Adscalar in propelling brands towards ecommerce success in the dynamic digital realm.