Cookie Policy -


Last Updated: 01st April 2023.

This Cookie Notice explains how AdScalar uses cookies and similar technologies, when you visit our website on which this Cookie Notice is posted (in this Notice, we refer to these websites & pages, collectively, as the “Website”). This Cookie Notice explains generally what these technologies are, why we use them and your rights to control our use of them on our website through this policy as “Cookie policy” on the website, typically in the bottom of the page you are visiting or contact us to understand better:

What are cookies and similar technologies?

A cookie is a small data file. When you visit a website, the website sends the data file to your device and allows the website to identify your device. Like virtually all websites, the website use certain types of cookies. First-party cookies are cookies that belong to AdScalar and that we place on your device when you visit the website. Third-party cookies are cookies that another party places on your device when you visit the website. We allow third-parties to use cookies on the website, which they may use to target & personalise advertising to you. Third-party cookies and the use of information collected by third-party cookies on the website are governed by the privacy policies of the third-parties that set the cookies on your device, even though they are being set on your device when you visit our website.  Information about and from those third-parties is available to you on our Cookie Policy or on third-party platform policies.

We also use other technologies similar to cookies, such as web beacons (sometimes called “tracking pixels” or “clear gifs”), tags and scripts, which may, for example, help us deliver cookies and understand usage and traffic on the website.

How long will cookies and similar technologies stay on my device?

The length of time a cookie will stay on your device depends on whether the cookie is a session cookie or a persistent cookie. Session cookies are temporary, only stay on your device while your browser is open and are automatically deleted when you close your browser. Persistent cookies stay on your device until they expire or you or your browser delete them. The website use both session and persistent cookies. Other similar technologies vary in how long they may stay active as well.

Why do we use these technologies?

Some are required to enable the website to operate. Others help us enhance your experience when using the website; for example, they can help us recognise you when you visit one of our Website, remember your preferences and, overall, give you a more personalised experience. They can make your interactions with our website faster and more secure, enable social media interaction or facilitate the delivery of advertising & experiences more relevant to your interests. They can also give us a better understanding of how people use our website, such as what pages are most popular.

Cookies and similar technologies used on the website:

We group the cookies and similar technologies used on our website into three categories: Required, Functional and Advertising. By using our website you agree on our “Cookie Policy” on the website, you can obtain more information about each category and make choices about our use of such technologies during your Site visits or contact us for more information.


Required cookies and technologies enable core functionality on the Website, such as remembering previous actions when navigating back to a page during a single session. These cookies do not gather information about you that could be used for purposes such as marketing.


Functional cookies and technologies allow the website to remember choices you make, such as your preferred language, to improve your browsing experience. They also allow us to analyze your use of the website and to evaluate and improve site performance.

Our Functional category also includes analytics cookies and similar technologies, such as those offered by Google Analytics, that enable us to track visitor behavior and also measure site performance.


Advertising cookies and similar technologies help us deliver marketing and advertising, and track the performance of our campaigns. Similarly, we and our advertising and other partners may use these technologies to better understand your interests and show you relevant ads on other websites

How to manage and delete cookies and similar technologies on the website:

You can customise your choices regarding cookies and similar technologies that we describe as Functional or Advertising on our Website by clicking the “Cookie Policy” or Contact us menu you will see on the bottom of each page when you visit the website:

The “Cookie Preferences” icon will, generally, explain the functionality that may be lost given your choices. You may update your choices at any time by visiting the website and clicking on the “contact us” menu.

You can also manage cookies and other technologies (including those we categorise as Required) by adjusting the settings on your internet browser or mobile device. How you do this depends on which browser you use. 

When you exercise your choices to limit the ability of the website to set cookies and similar technologies, you may have a less than optimal user experience or lose the ability to access some functionality on the website. 

Do Not Track Signals:

Do Not Track or “DNT” is a browser setting that requests that a web application disable its tracking of an individual user. We do not respond to DNT signals, because there currently is no industry or legal standard for recognizing or honoring DNT signals.

Updates to this Cookie Notice:

We have provided this Cookie Notice for your general information and use only. Although we may update this Cookie Notice from time to time to reflect changes in our use of cookies and similar technologies, or for other operational, legal or regulatory reasons, the information in this Cookie Notice is subject to change.
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More information.

If you have questions about our use of cookies or similar technologies on the website, or if you have any other questions about this Cookie Notice, please contact AdScalar’s Data Protection Officer via email at [email protected].